Most wellness content educates and motivates, which assumes the barrier is knowledge or effort. Avidon uses cognitive behavioral training: CBT principles, health coaching technique, and a proactive, self-initiated form of Acceptance and Commitment Therapy in which the member deliberately brings on the craving and practices choosing differently while it is happening, rather than waiting for it and resisting.
In expert evaluation by John E. Martin, PhD, of San Diego State University and Scott T. Walters, PhD, of UT Southwestern, this was identified as urge-approach conditioning and desensitization rather than the more standard urge-avoidance techniques, teaching clients to “dance” with an urge rather than “wrestle” it. Avidon provides cognitive behavioral training, not therapy.