Categories
HR & People Operations

Digital Coaching: A Cost-Effective Wellness Option for Small Businesses

Digital Coaching

In today’s fast-paced world, most of us know we need to make changes in our lives to improve our sleep, manage stress, get more exercise, eat well, maintain a healthy weight, and, in some cases, reduce our use of alcohol or other substances. But knowing we should change and following through are two very different things. Health and wellness programs offer a structured way to support these changes, but the programs that work can be costly, especially for small businesses. And even with the best intentions, there’s no guarantee that employees will consistently stick to these programs—because, well, they’re only human.
For small businesses with limited budgets, this unpredictability makes it hard to justify an investment in wellness programs that may not yield consistent engagement. Many wellness offerings are comprehensive but too rigid and hard to integrate into real life. They may be one-size-fits-all and fail to account for the unique lifestyles, challenges, and limitations of each employee. Live, one-on-one coaching is incredibly effective but can quickly become cost-prohibitive if a small business wants to make it available to all employees on an ongoing basis.
The Rise of Digital Coaching
This is where digital coaching steps in as a cost-effective and flexible solution. Digital coaching can replicate the personalized guidance, support, and accountability typically provided by human coaches, but in a format that’s more scalable and affordable for small businesses. Think of digital coaching as a wellness coach in your employee’s pocket—always accessible, flexible, and adaptable to individual goals.
Digital coaching programs, when done well, can provide personalized recommendations based on each user’s health goals and challenges, and they include tools to help employees track progress, adjust their goals, and stay motivated. Unlike static wellness programs, digital coaching adapts to an individual’s journey, making it more realistic and effective for the ups and downs of real life.
Behavior Change and Cognitive Training: The Essentials
For any wellness program to be worth the investment, it must focus on true and sustainable behavior change. Small businesses should avoid programs that only address superficial lifestyle changes without including components for cognitive training, such as stress management techniques, habit-forming strategies, and mental resilience exercises. Real change is about understanding why we do what we do and gradually shifting those habits over time. Digital coaching that integrates cognitive training can help employees make these changes in a way that’s accessible and sustainable.
While digital coaching may not fully replicate the depth of a live coaching session, it’s the next best option for companies on a budget. Digital coaching has the added benefit of being more approachable for employees who may find jumping into deeply personal issues with a live coach intimidating. In fact, many employees may find the digital format less intrusive, allowing them to address sensitive issues at their own pace and feel a greater sense of autonomy.
Digital health
The Perfect Complement to Live Coaching
For companies that already offer live coaching sessions, digital coaching can be a valuable complement. Employees can use digital coaching between live sessions to reinforce the healthy habits they’re working on. This combination maximizes the benefits of live coaching by helping employees maintain focus on their wellness goals and stay engaged, even when they’re not in direct contact with a coach.
 

Final Thoughts 

Digital coaching isn’t a replacement for live, one-on-one coaching, but it’s the most effective, affordable alternative for small businesses wanting to support their employees’ well-being without breaking the budget. It offers the flexibility, accessibility, and personalization needed for sustainable behavior change, all at a fraction of the cost of traditional wellness programs. For small businesses, investing in digital coaching can be a smart move that provides employees with an approachable, engaging, and scalable way to achieve lasting health improvements. 
Categories
Articles

A Father’s Perspective: I Don’t Have Time to Count My Kids Calories

I Don’t Have Time to Count My Kids Calories  

Recently, a valued client asked us to collaborate on helping pediatricians promote healthier eating and physical activity to families. What surprised me wasn’t the project itself, but the reality: there simply aren’t enough quality resources to effectively promote family wellbeing through better health. In my initial research, most of what I found were apps that either provided education that felt unrelatable or focused on rigidly counting calories. No offense to those apps that track kids’ meals, but that approach doesn’t work for me. Maybe some parents can manage it, but for many of us, it’s just not realistic. 

The next step for me was to find a subject matter expert who could help guide us in the right direction. I searched high and low until it hit me—I have four kids, and I’m both the subject matter expert and the end user. As a father of a large family, I never imagined how much planning and effort it would take to create a healthy atmosphere for my children. When my wife and I began this journey, we understood the importance of good nutrition and staying active but building these habits within the chaos of family life proved to be far more challenging than we expected. 

Our kids need help. Our families need help. We cannot continue to accept the decline in our nation’s health. Living longer is one thing, but living longer and healthier? That’s a different story. As a father, I will do anything to put my kids in the best possible position to have healthy minds and bodies. It’s personal for me, and while I’m still a work in progress, I feel I’m starting to see more wins than losses. 

The Challenges and the Realities 

What I’ve learned, both as a dad and in my professional life surrounded by coaches who change lives daily, is that the key isn’t perfection. It’s about making consistent, small steps forward and stacking up more victories than defeats. In my home, the first step was setting a goal to eat dinner together at least five times a week. This may seem unrelated to traditional health goals, but it made the biggest difference. Sharing meals as a family promotes not only better eating habits but also emotional wellbeing. It creates an opportunity for connection, reduces stress, and helps foster open conversations about health, allowing us to reinforce healthy choices in a relaxed, supportive environment. 

This approach is crucial for the long-term health and happiness of our children. We don’t need to be perfect parents. What we need is a balance that sets a strong foundation, while teaching our kids not to stress over every choice. After all, a healthy mindset is just as important as a healthy body. 

What I’ve Learned: Simple Strategies for Family Wellbeing 
 Make It Fun and Simple 
  • Kids learn best when they’re having fun. We try to keep things simple, using storytelling to explain why certain choices, like eating too much sugar or relying on processed foods, aren’t great for their bodies. I don’t get into all the science with them, but I bridge the gap by showing how what they eat now affects their health in the long term.  
Balance Is Key  
  • One thing I’ve learned is that balance matters. Yes, we need to help our kids make healthy choices, but they also need the freedom to enjoy life. Let them have that ice cream or birthday cake. The goal is not to be rigid but to teach them moderation. If they’re stressed about every choice, we’re not doing them any favors. 
Lead by Example 
  • As parents, we’re our children’s first role models. They need to see us committed to making healthy choices, but they also need to see that we’re human. I’m not perfect—I fail at times, and I think it’s important for my kids to see that too. When they see me recover from a setback and get back on track, it teaches them resilience and perseverance. 
Make It Interactive  Family health
  • By prioritizing family wellbeing, we can create a supportive environment that fosters healthy habits and emotional resilience. We try to involve the kids in meal planning, grocery shopping, and even cooking. When they feel part of the process, they’re more likely to make healthier choices. Plus, it becomes a shared family experience, and those are moments that will stay with them long after they’ve grown up.
Small Wins, Big Impact 

At the end of the day, my goal is simple: to have more little victories than defeats. The small wins—whether it’s getting the kids to try a new vegetable or choosing an outdoor activity over screen time—add up over time. These habits will help set the foundation for a healthier future, not just for my family, but for all families who are willing to make the effort. 

The road to family wellbeing isn’t always easy, but it’s worth the work. We may stumble, but it’s the commitment to keep going, to adjust and improve, that matters most. And if we can make the journey fun, balanced, and full of love, then we’re on the right path. 

— A Father Still Learning and Striving for Better 
Looking to join our team? Click here for an important message