If you've priced a coaching platform recently, you've met the quote form. You fill it in, you wait, and eventually somebody books a call to tell you the number.
We'd rather just say it. The figures are on our pricing page, and this is what they mean if you're running a coaching or care team.
Coaching Platform Cost, Stated Plainly
Up to ten people enrolled, it's a flat $35 a month. From the eleventh person on, you pay per person, and the rate drops at every band.
| People enrolled | Rate |
|---|---|
| Up to 10 | $35 a month, flat |
| 11 to 50 | $3.05 per person |
| 51 to 100 | $2.65 per person |
| 101 to 249 | $2.30 per person |
| 250 to 499 | $2.01 per person |
| 500 and up | $1.74 per person |
The first discount lands at eleven people, not at a hundred. That's worth knowing if you've been told volume pricing is something you grow into. For a coaching team it starts almost immediately, and the rate keeps stepping down as a panel grows rather than waiting for a threshold somewhere out of reach.
Above five hundred, and for anything that needs a program built around it, the number gets quoted rather than listed.
Three Things That Move the Number
How Many People You've Enrolled
Enrollment is the first input and the one that moves the price most. Every band above ten lowers the per-person rate, so a panel that grows gets cheaper per head rather than more expensive, and it starts doing that at the eleventh person.
Check the band against your real enrolled count, not your eligible population. Those two numbers are rarely close, and quoting the bigger one is how teams talk themselves out of a program they could afford.
Whether Coaching Is Digital Only
A digital-only program prices differently than one with live coaching on top of it. If you have coaches already, you're buying the platform and staffing it yourself. If you don't, live coaching is available as an add-on, and that's the version most coaching companies and platforms end up asking about.
Decide which of those you are before you ask anyone for a number. It's the difference between two quotes, not two line items.
How Deep the Integrations Go
A standard setup needs no integration work and adds nothing to the price. SSO, an HRIS feed, or claims data each have to be built and then kept working, so they show up in the quote.
Worth asking which of them removes real work. An HRIS feed that ends manual enrollment takes a recurring task off somebody's desk every month. A dashboard connection nobody opens is a line item you'll be explaining next year.
What's Included That Usually Isn't
There's no separate implementation fee. Onboarding, setup, branding, admin training and ongoing support are in the price rather than bolted on as a professional services line.
Support scales with the plan rather than being sold back to you. Every plan includes the help center and email support. Higher plans add live chat, then a dedicated account manager, quarterly business reviews, custom training sessions and a priority response SLA.
HIPAA-compliant data handling and a signed business associate agreement come with any organizational plan, which matters if you're a covered entity or handling PHI on someone's behalf.
Where Cost Actually Shows Up Later
The invoice isn't the whole cost, and any vendor who tells you otherwise is selling.
Time to Launch
A self-serve setup can be live the same day. One that needs SSO, an HRIS feed or custom configuration typically runs two to four weeks with a dedicated onboarding specialist. Those aren't competing claims, they're two different setups, and which one you are decides your timeline.
Your Team's Time
Somebody owns enrollment, content and reporting, and automation shrinks that job rather than deleting it. Your coaches also lose a little throughput while they learn the tooling, so budget for a few weeks of that.
The Alternative You're Not Pricing
If building it yourself is still on the table, price that honestly against a subscription, including what maintenance costs you in year two. We wrote up the build or buy math separately.
