

Measuring your engagement impact with these three KPIs
Community centers play a vital role in the health and well-being of local residents. Through their physical spaces and engaging programming, community centers connect seniors, empower local youth, promote healthy lifestyles and strengthen community bonds. These social connections can foster stronger, safer and more inclusive communities, while services and programs can advance individual and community-level health and wellness initiatives. Achieving positive outcomes hinges on community center performance; leading us to ask: does your community center measure any Key Performance Indicators a.k.a. KPIs? These are the measurable values that indicate how effectively your organization is performing in terms of engagement, financial success, member loyalty and more. KPIs can give your community center data that can be used when setting engagement goals, devising strategies to reach targets and tracking progress. Here we look at the three must-know KPIs community centers should be measuring – and using – to elevate member experiences and improve health and wellness outcomes. No. 1 Member Dropout Rate It’s estimated that in 2021 some 66.5 million Americans ages six and older, or 1 in 5 people, were members of a health club or fitness studio, according to IHRSA’s (The Global Health & Fitness Association) annual Health Club Consumer Report. Yet, the report found that most health and wellness centers lose 50% of new memberships within the first six months. A community center’s member dropout rate is among the best indicators of the effectiveness of its engagement. By measuring how many members opted out of renewals or dropped out