Surprise! Patient engagement is about the individual

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It’s well understood that patient engagement leads to better outcomes. A powerful way to boost engagement is by delivering a personalized care experience so that patients can manage their condition in a way that best aligns with their lifestyle and goals.

Time to read: 4 minutes
By Tim Aumueller


  • Because patient engagement boosts health outcomes, patient engagement and personalized care has taken center-stage.
  • Personalized care must go beyond providing education and treatment specific to a patient’s condition.
  • High-valued care and an enhanced patient experience must be driven by authentic and individualized conversations and flexibility to adjust care paths based on the patient’s lifestyle, goals, and needs.
  • Health systems and providers are merging technology with 1:1 communications in a way that focuses on the individual — not just their condition — and bringing it to scale.

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